It is vital for UK ELT providers to keep quality high during the current exchange rate-fuelled "short-term boom in bookings," English UK's chief executive has said.

In our daily interactions most of us know that the best way to engage with people is to focus on them, rather than just shout about how great we are.

But when it comes to marketing, says award-winning copywriter and strategist Ruth Jamieson, this is something we all too often forget.

USPs are dead. Little of your polished marketing matters any more. It's time to kick the life-long habit of trying to sell your programmes, and focus instead on why anyone
would want to buy them.

Nine students from Argentina, Colombia, Mexico and Peru will be arriving in the UK over the coming weeks to start their three-week English language courses at nine host English UK member centres across the country.

The UK sustains a leading position in the global ELT market, but how can the sector best rise to an increasingly challenging operating environment and what does the future hold for the world's oldest language learning destination?