Practical advice on recruiting students in Thailand is at the heart of the latest market report from English UK and the British Council.

From the importance of loving what you do, to releasing your inner entrepreneur, the English UK Marketing conference was packed with inspiration and practical advice to help ELT centres thrive.

The rules on data protection are changing dramatically in May, and ELT centres need to be prepared, particularly if they hold information about under-18s or in other sensitive categories.

How do you negotiate with your mates? Access the fabled Chinese market? Get ideas at the English UK Marketing Conference this Friday.

How do you manage the people who know loads about digital stuff – but make sure you've got enough information to manage everyday stuff and big projects? How do you decide between direct sales, agents and portals?