UK ELT market intelligence
We provide members with in-depth analysis of the UK ELT industry's source markets to help them make informed business decisions based on rigorous data.
We work with BONARD as our market intelligence and insight partner.
English UK annual student statistics reports
We publish annual student statistics each May. The report breaks down student data (both numbers and student weeks) by source market, length of stay and more. All English UK member centres submit their student data each year.
After all eight major English language-speaking teaching destinations have released their annual student statistics, we publish an addendum. This gives an overview of the global ELT context and it is usually published in Q3-Q4 each year.
2024 reports
2023 reports
2022 reports
2021 reports
Quarterly Intelligence Cohort
Quarterly Intelligence Cohort (QUIC) provides in-depth analysis of the UK ELT industry's source markets every quarter. It is the most timely intelligence available to monitor the industry's changing landscape.
It introduces features not available in the annual statistics report. More detailed student week data on 110+ source markets is gathered every quarter and so the market insights are more frequent and granular. They include breakdowns by age, course types, booking source and booking type.
Participation is open to English UK members only and is optional. Whilst an executive summary is available to all members (see below), the full report, webinar and Excel datasets are exclusive to the QUIC participants.
QUIC executive summaries
2024 summaries
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2023 summaries
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2022 summaries
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2021 summaries
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2020 summaries
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2019 summaries
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2018 summaries
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Source market reports and insights
English UK and the British Council collaborate on joint research initiatives to provide support for accredited UK ELT institutions in recruiting students.
These reports are designed to be practical 'how to' guides to help members work in the target source market.
English Language Market Report: Saudi Arabia published November 2023:
English Language Market Report: Saudi Arabia [member login required]
Europe Future Outlook Report published June 2021:
Europe Future Outlook Report [member login required]
English Language Market Report: Japan published July 2020:
English Language Market Report: Japan [member login required]
English Language Market Report: Thailand published 2018:
English Language Market Report: Thailand [member login required]
Other reports and research
Report on accommodation in the UK ELT Sector - available late June 2024
Report on accommodation in the UK ELT Sector [member login required]
Gathering responses from 91 English UK member centres, the report quantifies the sector's accommodation offer and delivers an accurate picture of the effects shortages had on the sector in 2023. These impacted on centres ability to grow their enrolment numbers and match their students' preferences. Respondents also suggest initiatives that could help improve the situation.
The online market for UK ELT 2021 published March 2022
QUIC: online market for UK ELT 2021 [member login required]
This report represents the industry's first effort to document the UK's online English language course offering. English UK commissioned BONARD to undertake a supplementary survey of its members who took part in the quarterly student statistics scheme, QUIC in 2021.
The data collected provides insight into how much this type of product has been developed as a result of the pandemic (i.e. 'emergency remote teaching') and what part of the offer is 'standalone'. (Standalone online English language courses are not normally declared in student statistics requested by English UK.)
What do English language students contribute to the UK infographic published in 2019
What do English language students contribute to the UK
English language teaching jobs in the UK infographic published in 2019
English language teaching jobs in the UK
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Latest news stories on market research and intelligence
Recent member news on market research and insights: