English UK's quarterly student statistics scheme

We understand that market insight and student data are crucial for our member's success.

QUIC, our Quarterly Intelligence Cohort, is the ELT industry's most detailed and timely student statistics scheme. 

Sign up for the 2025 QUIC cohort to boost your student recruitment and evaluate your language centre's performance with robust, quarterly market reports produced by professional analysts at our insight partner Bonard. 

QUIC provides participating member centres with exclusive market data four times a year. Centres who take part receive in-depth analysis to help them identify new market opportunities, plan business development strategies and benchmark their centre's performance. All data is released within eight weeks of each quarter's end.

• Benefits of joining QUIC
  
• How do I join QUIC?
• Is there a cost to join QUIC?
• What data is needed?
• QUIC executive summaries
• Latest QUIC news stories

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Benefits of joining QUIC

Identify student recruitment opportunities and evaluate your language centre's performance against others by joining our QUIC cohort. 

QUIC participants receive exclusive, comprehensive quarterly market intelligence four times a year. All data is released within eight weeks of each quarter's end.

With more than 50% of members' total student weeks represented in the cohort, QUIC presents a true picture of what's happening in UK ELT.

All English UK members receive an executive summary, but only those participating in QUIC receive the full detailed analysis, report and data sets. 

QUIC reports

The full 40+ page reports include:

• In-depth insight into 100+ UK ELT source markets
• Analysis of the buying process for each market: agency vs direct bookings and individual vs group bookings
• Breakdown of adult and junior course types, with insights into the popularity of different programmes in each market 
• Comparative analysis across UK regions 
• Historical comparisons that reveal long-term trends
• Analysis of sector recovery since 2019

View a sample QUIC report (contains 'dummy' data)

Additional benefits

• Exclusive webinars > interactive webinars from Bonard's international education director exploring each quarter's results.
• Pivot tables > Excel pivot table datasets with each report. These provide granular breakdowns by sector, region and provider type. Watch our tutorial video to learn how to pull out tailored insights using these pivot tables.
• Cumulative data > receive the cohort's full annual results at the year's end.

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How to join the QUIC cohort?

New participants can sign up each year. The 2025 deadline is 31 March 2025.

The first set of quarterly data is due in April. 

English UK member centres join the QUIC cohort on an annual rolling basis. Renewal is automatic. 

Please email Roz McGill to express your interest in joining QUIC 2025. 

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Is there a cost to join QUIC?

There is a small annual fee to cover the cost of the analysis of data and the production of the reports and data sets. The QUIC scheme is run on a cost-recovery basis.

2025 QUIC fees

• (coming soon)

2024 QUIC fees

• £275 + VAT 

2024 QUIC fees for groups:

• £275 + VAT for the first language centre
• £55 + VAT for each additional centre
• Group QUIC subscription fees are capped at £495 + VAT per group.

Example: a group with three centres will pay: £275 + (2 x £55) = £385 + VAT.

 

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What data is needed?

Members must provide student week data split by:

• source market
• age group
• course type
• group vs individual bookings
• agent vs direct bookings

Example submission form and submission guidelines:

• QUIC: example submission form (the form you submit is in Excel format)
• QUIC: submission guidelines 2024
• QUIC: Frequently asked questions