English UK's first event of 2012 will be the ELT Marketing Conference. This event, organised by the English Language Promotions Group (the British Council, English UK, UK Trade & Investment and VisitBritain) and supported by Cambridge ESOL, will take place on Thursday 26 January 2012 at Butchers' Hall in the heart of Smithfield in central London.

The conference is a forum for professionals who are involved in the sales and marketing of English language and other courses to international students.

We are pleased to announce that Ms Bayan Sami Abdul Rahman, the Kurdistan Regional Government's High Representative to the UK, will lead a market information session on Kurdistan, highlighting the growing opportunities in the region for ELT providers and introducing a new US$100 million scholarship programme covering English preparation and postgraduate courses.

In addition to this, the keynote and closing plenary speakers include Nigel Risner, the only motivational speaker in Europe to have been awarded Speaker of the Year from both the Academy for Chief Executives and Vistage, and BJ Cunningham, serial entrepreneur and founder of DEATH cigarettes.

For details of all conference sessions, you may download the provisional programme here.

Conference highlights

Mr Sedat Eren, Director of Academix Study Abroad Services and Executive Director of a2 International Education Fairs in Turkey, Azerbaijan, Kazakhstan, Cyprus and Morocco and Mr Mesud Yilmaz, Director of Atlas Private Educational Services will lead market information sessions on Turkey, Azerbaijan and Kazakhstan.

Amy Baker, Director of The Pie and former long-time editor of Language Travel Magazine (now Study Travel Magazine), will chair a panel of well-known industry figures, including Tony Millns, Chief Executive of English UK, Michael Carrier, Head of English Language Innovation at the British Council and Andrew Mangion, Executive Chairman of EC English Language Centres, who will debate the future of the ELT industry during a plenary discussion session.

Jon Aizlewood, Managing Director of Carbon Graffiti, a boutique digital marketing & design studio and former Study Group employee where he managed the multichannel & multilingual e-marketing programmes, will share his expertise in a session on how to develop a digital strategy.

Angela Murray, a freelance marketing consultant with over 20 years' experience in marketing communications, copywriting and PR, will give a presentation on why good copy is essential for marketing success, discussing how to write for different audiences and mediums, how to define key messages, how to develop a house style and how to evaluate success.

The conference programme will also include an evening networking reception, sponsored by the British Council, during which you can discuss ideas newly-learned and reminisce about past experiences with industry colleagues.

You will be provided with a Marcom Event Connect account that will facilitate your networking before, during and after the conference and will help you make the most of your participation at the event.

How to book

The delegate fee of £145 + VAT includes refreshments, a light lunch, the evening networking reception and your Marcom Event Connect account.

Please apply via our online booking system. If you have any problems please contact the Professional Services Team at training@englishuk.com.

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