There is a great Shakespeare Lives marketing initiative happening in China that members could take advantage of.

During 2016, the British Council will be staging Shakespeare Lives globally: a major programme of events and activities celebrating Shakespeare's work in the 400th anniversary year of his death. This important anniversary represents an opportunity to enhance and reinforce the UK's reputation as a nation of creativity and innovation with a rich cultural heritage.

In China, this Shakespeare Lives branding is being used for 'Play your Shakespeare', a digital mass participation project, which will encourage people to watch, create and share content on Chinese social media.

There will be 15 places specially allocated to English UK members to participate in this campaign, using Shakespeare as a cultural hook to improve English language teaching and learning, and to raise awareness of the UK as a global leader in the English language.

Participating members will enjoy free publicity with their brand exposed to thousands of online viewers, plus a contribution toward travel expenses.

Please find further information,  including details of how to register by clicking here.

The deadline for expression of interest is 28 January. As spaces are very limited, respond as soon as possible, to avoid disappointment.

Should you have any questions, contact su.si@britishcouncil.org.cn.