People aren't the most important part of your business: your brand is, the English UK Marketing Conference 2015 was told in London on Friday 6 February.

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Abdulaziz Sherif is 24 and a trainee pilot from Tripoli in Libya and is improving his English at the English Language Centre Brighton (ELC).

Has your marketing team had a strong input into your centre's brand identity? How far does your brand identity extend? Is it just about the typeface and colour palette you use, or does it underpin your whole ethos?

Then make sure you're in our final session at the English UK Marketing Conference next week when lifestyle wellness expert Celynn Erasmus is going to outline the things busy people can do to improve health and perform better at work.

The Office for National Statistics has released the latest figures for inbound tourism to the UK showing a rise in spending across the UK by overseas visitors.